Has the summer thrown your social media engagement off-kilter? There are so many things to do and see in the summer months that participation in social media can get tossed to the side. This doesn’t mean that your fans and followers are no longer interested in what you have to post, but the truth is life changes constantly. The time that once resonated and worked out well for most is now filled by other activities like pool time, a road trip, barbecue or a nice picnic at the park. What can you do? I have a few ideas!
Scan back through the last few weeks of posts. What drew engagement? What didn’t? Note the time and the type of post. Whatever drew the most engagement, do more of that!
Are you using automated posts? Are they drawing engagement? If not, cancel them. You can always go back in and reset them up when the next ebb and flow of life changes. No one posting schedule is going to continue to work day in day out. People evolve and grow.
Share pictures of what’s going on in your world during the summer months. You’d be surprised at the commonalities that occur with those you are connected to both online and offline.
Try something new! Just because you’ve always done it “this” way doesn’t mean you have to continue doing so. Mix it up, surprise your fans and followers. I just started using Instagram a few weeks ago and I’m loving it. I’d love to connect with you there.
I’ve said it before and I still believe you have to determine which social media platforms work best for you and most importantly that the one(s) you choose are where you can meet your fans, followers, and potential clients. From time to time it’s important to check the pulse of what’s going well and what isn’t in your business, this includes social media too! Remember results in social media are not overnight; you’re not making a box of instant pudding. Don’t be afraid to test something new. And last, but not least, engage, engage, engage!
If you’d like to pick my brain about your social media platforms and how you can shine online, I’d love to help.