What to do on social media when tragedy strikes can be a sensitive business decision, but managed properly you can continue to take care of business. There are many opinions on the matter and you will have to discern what is best for your business.

As a business owner, do you have a contingency plan for handling your social media for business when tragedy strikes?

As a social media professional, this is something you will want to discuss with your clients. A variety of tools are used to keep the show rolling for clients, but when should the plan be suspended?


  • As a general rule of thumb, if you don’t have something helpful or authentic to say, it’s perfectly okay to say nothing.
  • If you missed the news alerts and your last scheduled post can cause a brow to wrinkle, delete it. It’s better to err on the side of caution.
  • If you feel compelled to say something, express it without branding–this includes your branded watermarks and your brand hashtags. This will show you genuinely have feelings about what has occurred.

[tweetthis]When tragedy strikes, be authentic or choose to post nothing at all. #socialmediatip[/tweetthis]

You are more than a business page; there’s a real live person behind the scenes who is also part of the community both online and offline.

Yes, life goes on. You know your audience, you know your clients, carry on with business. Unlike a traditional brick and mortar business, the business of social media is operating 24/7. Where else in the world can you say something and get a response with seconds or days later? Social media is one tool used to conduct business.

Now, do you know what to do on social media when tragedy strikes? Come share your thoughts by commenting on my Facebook fan page.