3 Reasons To Make Time For Social Media

You don’t have to be online 24/7 to get noticed. Here are a few simple reasons why you will want to build this habit into your work day.


If you haven’t seen the value in using social media for your business, perhaps you don’t understand why it is important to make time for social media. Do you want to know social media’s role in your business? “Social media provides an opportunity to let people inside your business, building authenticity and trust,” says Michael Hyatt, author of Platform: Get Noticed in a Noisy World.

Stop making excuses, here are 3 reasons to make time for social media use for your online business presence and community building:

  1. Your Customers Are There. As of the first quarter of 2015, Facebook alone had 1.4 billion active monthly users worldwide, you can’t tell me your customers are not there.  Saying you don’t have time for social media is the equivalent of saying you do not have time for your customers. Choose a social media platform that matches you, your business and most of all your ideal customer. –>Tweet This
  2. Your Customers Want To Know You. There has never been an easier way to build brand recognition and develop online communities. From colors to fonts, logos to taglines, your customers come to know and recognize you and your business even across a crowded online stream. There’s bonding in finding those common focal points. From your favorite coffee bean to the fuzzy socks you love to wear, customers like knowing about you. Revealing little bits and pieces of who you are is PRICELESS.
  3. Your Competition Is There. There was a time when knowing what your competitor was up to was like finding out top secret information. You had to be almost spy-like to keep up with the next big thing. With social media, so much information is generated and you can find out with a few keyboard clicks what’s trending, what’s hot and what’s not. You can listen to customer reactions, hear what questions are being asked and determine where you and your business can fulfill your customer’s needs.

Do you struggle to carve out time for social media for your business? Is it as simple as knowing what to post?