Much like having a weekly menu eliminates the ‘what’s for dinner’ conversation, an editorial calendar helps you plan for marketing success. Using this process as part of your business strategy will also help you to show up online consistently. This is big picture planning for your website as well as your social media posts.
3 Editorial Calendar Pros
- Guess what? Do you really like to guess? Wouldn’t it be nice to know what to write about without having to start from ground zero each time you go to create content? Creating and implementing the use of an editorial calendar will take the guesswork our of what content to write.
- Much of the work you do each day is a snapshot, a small frame, of the overall big picture of your business strategy. When using an editorial calendar, you can align your snapshots in a way that supports the end result for your clients.
- It’s easy to get excited about one particular type of content, but balance is the key to fulfilling the needs of your audience. There is a time and place for everything, but too much of ONE thing is just TOO much.
Have you started using an editorial calendar as part of your business strategy? If not, what is your reluctance to implementing this process? When you use an editorial calendar, you will find the focus gives you freedom.
It’s time to hang up the lame excuses and create your editorial calendar today! Initially, it will feel like work because it’s a new process, but much like riding a bike, you will get the hang of it. As much as you hang on to the idea of being spontaneous with your content, you’re really only spontaneous when you are spontaneous. Intentionally not planning in business is a recipe for disaster. I encourage you to step into the freedom of having a plan and knowing what’s going to happen next. You’ll be pleasantly surprised by the relief that comes from committing to this practice. Try it, you’re going to love it!
